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22 Jul Negative Reviews: Avoid the Courtroom Drama

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The experiences that your clients have with your business and share online is more than word of mouth advertising; it’s where potential customers can get a sense of the kind of service you may provide them with. Studies tell us what we already know; most...

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18 Aug Don’t Skimp when Responding to Negative Online Reviews

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responding to negative reviews

Don’t Skimp on Responding to Negative Online Reviews, Acknowledge Them

Just a handful of negative reviews, even among thousands of positives, can bring down your average rating. Eighteen one or two-star ratings out of 20,000 positives will leave your business rated at a three and a half or four. While four stars may sound pretty good, it’ll have others wondering what those lower ratings were all about. You, as the business owner, need to tend to those negative reviewers head on and bring them back.
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