Online Monitoring

02 Aug VIDEO: Online Review Monitoring

Posted by: Matt Jones

Sun Tzu was an ancient general in China who was very successful in battle and he wrote a book called "The Art of War." Now, you CEOs may look at your competitors as shadowy figures that are stealing the food away from your kids' mouths, or you might look at them as friendly competitors who are joining you in the potato-sack game of life. Either way, it's important to look at lessons that you can learn from people who've been successful, like Sun Tzu, and see how you can apply them in your business.

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25 Jul Customer Feedback is shaping your Brand. Are you paying attention?

Posted by: Melissa Hall

Customer Feedback is Shaping your Brand

Traditional marketing has, in the past, been a series of very prescribed messages and controlled delivery over an email, website or social outlet. But these messages are less and less believable. Consumers today are veering away from those tailored messages and instead going straight to Customer Feedback.

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14 Jul Angie’s List is Now Free!

Posted by: Melissa Hall

Online Reviews on Angie's List now visible for Free

Angie’s List, the popular website for finding, hiring and reviewing local businesses is now free to join! Since it’s founding in 1995 the service has always been paywall protected. Consumers weren’t able to see online reviews and local service providers couldn’t get on the site without an annual subscription.

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28 Jun Forget the Bikini Bod, it’s Mobile Ready Season!

Posted by: Melissa Hall

Summer is in full swing which means now more than ever people are ditching their desktops and using their smartphones to connect, shop and find what they need. Mobile used to be “the future of business”, but now it’s the norm! And people on the go need to find your business and info fast and easily. So does your site make the cut when it comes to phones and tablets?

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25 May Removing Reviews with Foul Language on Facebook, Google and Yelp

Posted by: Melissa Hall

Your step by step guide to removing bad reviews with foul or nasty language from Facebook, Google or Yelp.

Know that it’s pretty hard to get a review taken down unless it truly aligns with the review forum’s guidelines. But if that’s the case - here’s what to do!

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05 May Beware the Stepford Wives! Reviews that are too good to be true

Posted by: Melissa Hall

You’re just too good to be true...even when it comes to your business reviews! A common misconception when managing your online reviews is that getting all 5 star reviews is the end goal. Getting great reviews is definitely a top priority since it means your customers love you! But with anything in life moderation is key. You should be okay with some reviews that are less than perfect.

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28 Apr Facebook Unofficial Pages, They’re a Problem!

Posted by: Melissa Hall

Facebook Unofficial Pages are real and they can wreak havoc on your online reputation.

These pages are coming from one of two avenues: a Facebook user creates a page with the name of your business that exists in tandem with your official page, or a page gets created by Facebook because you don’t currently have one. Where Facebook is getting this information is pretty nebulous, but it’s happening and it’s affecting business’ online reputations!

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25 Apr The Percentage Of Yelp Reviews Moved Into The “Not Currently Recommended Folder”

Posted by: Matt Jones

Percentage of Yelp Reviews in the "Not Recommended Folder"

Many reviews get placed in Yelp’s “not currently recommended” folder. Yelp doesn’t disclose why reviews get sent to this review limbo land but it can be frustrating to both legitimate reviewers and businesses alike. We were curious so we looked at well over 1,000 reviews...

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14 Apr How to Spot Fake Reviews

Posted by: Matt Jones

Reviews are only valuable if they can be trusted to be unbiased and real. Here are 10 tips you can use to spot the fakers....

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18 Nov Your Reputation and the Elephant in the Room

Posted by: Matt Jones

When people think of their reputation, often times they think of consumer reviews that have been posted to popular directories like Facebook, Yelp and Google+ etc. Business owners are right to think these directories will impact their reputation but you’re online credibility is more than this. When you think of your reputation, think of every way your company impacts the community it serves. One important component that is often overlooked is the message being spread by former and current employees of your enterprise.

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