Here in the Los Angeles area, the conversations around racial equality happening in our country in early June led to a groundswell of support for Black-owned businesses. A grassroots-style campaign began to highlight Black-owned businesses by which LA neighborhood they were located in, and I...
The worst hack in Twitter history was carried out by a seventeen-year-old by the name of Graham Ivan Clark. Clark infiltrated accounts belonging to Jeff Bezos, Barack Obama, Kanye West, and many more, posting a fake message that appeared to be from them. All of...
It’s no secret that your online reviews matter. The first-hand experiences of your customers explaining what you did right and how well you did it, in tandem with their 5-star ratings, go a long way in boosting your online reputation and inviting others to give...
In 2019, Newsweek began its annual collaboration with Statista, an online data and statistics company, to collect information and produce its annual list of top-rated businesses for customer service. Each year, the survey is given to more than 20,000 customers in the United States and...
Corporate Social Responsibility, or CSR, is not a new idea, and its importance as part of a brand’s strategy seems to grow every year. Communication professionals and marketers have been aligning brands with social movements and environmental causes for years. Although our instinct and manners...