Hi and welcome to another episode of WebPunch's School of Online Reputation Management. Again, I'm your host and teacher, Matt Jones, and today we're going to tackle a pretty interesting topic. It's how to gauge the return on your investment with Online Reputation Management.
Picture this: Jeff Bezos, founder and CEO of Amazon.com “glides” into a vigorous pace around the circumference of an executive boardroom table on the top floor of the Seattle-based Amazon Headquarters. It’s a little gloomy outside but on the top floor it doesn’t matter because the view, displayed in clear glass completely encompassing the room, is always remarkable.
Customer experience has one meaning: It’s the interaction between a brand and a customer. And for the most part, businesses large and small want a similar outcome from their customer service experience. They want to put a smile on their customers’ faces, send them home happy, make sure they come back again, and get them to tell their friends and their friends’ moms.
Welcome, my friends and students, to another edition of WebPunch's School of Online Reputation Management. As always, I'm your professor, Matt Jones. Let's talk about local listings and how your business is presented to the public when they are looking for them. There are a lot of things going on, this is kind of a potpourri episode, some highlights of certain things that have come up that you should know about as a business owner, so stay tuned.
Years ago, when I was working in the food-service industry, a customer came up to my counter to order something. It was clear that the customer was not having a good day, so I pried a little. While I didn’t get any details, I gathered that I was correct in thinking that the customer was in a crummy way. So, I offered a simple gesture: a free drink.
Ah, the drudgery of responding to online reviews. It’s something many business owners can easily let slip by the wayside, often not budgeting time for it despite it becoming an increasingly important aspect of every small, medium, and large business.
I want to take you back to 1999, when cargo pants were cool, when Bill Clinton was having some problems, and I was in college. Swing dancing came back. It was all the rage. And for those of you who don't know, it's still a pretty cool thing. But it was during that time when online reviews really started showing up, and there were three original gangsters of online reviews. It was rateitall.com, deja.com, and Epinions. Now, all of those are basically defunct. I think Epinions was the one to last the longest. But all of those have since been acquired and sold off. But during their first year, they accumulated $1,146,201 reviews. So clearly, they were on to something.