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April 2017

11 Apr The Measure of ROI on Online Reputation Management

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The Measure of ROI on Online Reputation Management
Ever used an online review site like Yelp or Google Maps to make a purchasing decision? Maybe it was a restaurant or cleaning service you had heard of but weren’t quite sure about its quality so you turned to online reviews. You’re not the only one. Online reviews are becoming one of the driving factors behind consumers’ purchasing decisions and as a result, online management reputation is a critical part of a business’s marketing strategy.
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