January 2017 - WebPunch

25 Jan Best Methods to Generate Online Reviews for Your Business

Posted by: Matthew Van Deventer

The best way to generate online reviews for your business is to first devise a strategy of how to do just that. Which websites will you be using and why? How will you respond to reviews, how often will you respond, and how will you...

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24 Jan INFOGRAPHIC: 2017 State of Online Reviews

Posted by: Matthew Van Deventer

Consumers are funny, aren’t they? We could study them for all of time and never really understand them. Maybe on an individual level we get them, like why exactly John Doe left a negative review on one site, but not another. But consumers and their motives as a whole can be unpredictable and often only theorized about. Even more challenging, their needs and wants or what attracts them are constantly changing. However, in one of our most recent WebPunch studies, WebPunch 2017 State of Online Reviews, we were able to pin down some patterns among the masses, patterns that could help businesses make better decisions...

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17 Jan INFOGRAPHIC: 2017 State of Customer Feedback

Posted by: Matthew Van Deventer

Positive growth is often the result of constructive criticism. For businesses, that often comes in the form of customer feedback. The harshest reviews or survey responses can be the most useful tools for a company as they provide powerful insight into the shortcomings of a business. In turn, owners and managers can make operational improvements to resolve customer issues while attracting new clientele at the same time.

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12 Jan 2017 Trends in Online Reputation [INFOGRAPHIC]

Posted by: Matthew Van Deventer

Consumers research before making a purchase. They like to know what they are getting and what they are getting into. With an endless array of social media and review platforms, people can really get to know what they are buying. These platforms act as a research tool for consumers. People are able to easily understand if buying a particular product or service is a hassle and know up-front if the product has withstood the test of time. They learn whether or not the company is easy to do business with and if the service or product was as useful as advertised, among many other things.

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10 Jan Reputation is the New Modern Way to Market your Business

Posted by: Edward Leaman

Reputation and Brand The great Peter Drucker once said, “Culture eats strategy for breakfast, lunch and dinner,” and when it comes to thinking about the relationship of brand to reputation this is what has always struck me hardest. If the strategy of a brand revolves around moving values and beliefs into the marketplace via products, processes and people, and a brand is a promise, delivered and measured then the place at the center of all this, the essential Why of the business, is best held by understanding the culture of the business and the brand. Surely that which enthuses and energizes everyone and everything, that which the customers receive tangibly, and the employees through feeling truly part of something at a deeply emotional connection point, is what holds the deepest point of consciousness and meaning for everyone?

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09 Jan The Three Types of Clients. Ecstatic, Static, Vulnerable

Posted by: Matthew Van Deventer

Stats show that on average, businesses lose about 20% of their customers each year, which means a lot of effort must go into getting new customers, securing those on the fence, and of course, maintaining the base you already have.

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