September 2016 - WebPunch

28 Sep How to Have a Failproof Houzz Keyword and Photo Strategy

Posted by: Melissa Hall

How do you get noticed on Houzz? Besides doing great work and providing awesome service (because we know you’ve got that part down) standing out on the site is a huge part of it! Houzz as a review website is seriously cool - think HGTV meets Angie’s List meets every home catalog that you drool over regularly. We love how the General Contractors, Landscapers and other service providers on Houzz are given the forum to post beautiful profiles with high res images and yes, of course, reviews from clients! Houzz has given its users all they need to stand out - so now it’s up to you to make sure you do! But did you know? Elevating your Houzz Profile also requires utilizing a solid Keyword Strategy to align with all the great photos you upload and to get the right people to your profile. Let's walk you through it.

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27 Sep Talk to Customers THEIR Way and Never Look Back!

Posted by: Melissa Hall

We all get in those habits: Pre-populated emails, 'call this line' for help, shortcuts here and there that SHOULD make things easier and faster for all, right? We think we are totally helping out our customers since all these channels = Hey look at us, we are available for you! But if our customer wants to hear from you one way and you don't reply accordingly, you are potentially ruining that relationship. Now that customers have all sorts of ways - email, social media, text, your Aunt Flo perhaps!- to reach out, well we should match their efforts. Here’s what I mean and how you can make your customers crazy happy.

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27 Sep Embrace the Naked! Making the Most of Customer Feedback Exposure

Posted by: Matthew Van Deventer

Ever had that recurring dream where you’re in a public place, like your office, school cafeteria, or the park and your naked and embarrassed? That’s kind of what it feels like to open yourself up to customer feedback: scary. . . but only at first.

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20 Sep Why Houzz Matters; and Matters a Lot!

Posted by: Melissa Hall

Houzz was the brain-child of a couple who had just remodeled their home the good ol’ fashioned way: With a bunch of home magazines and referrals from people they know. But this combo did not stack up in making their house dreams a reality.

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13 Sep Lesser Known Review Sites to Keep on your Radar

Posted by: Melissa Hall

The Goliath sites for online reviews are always top of mind for you the fabulous business owner, marketing manager, operations maven. We are talking Google, Yelp, Facebooks of the world. But the interwebs is a vast and varied world and it’s our job and your job to look in every nook and cranny if we are to really manage our online reputation. I recently met a guy who swears by his Foursquare app - on it every day. And I’ve hear my Grandma talk about how she only searches for services on local.com. So although the majority of people might not check the lesser known review sites, they still exist and you monitoring the info on these sites might mean the difference between winning or losing business.

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12 Sep Get Noticed! How to Navigate Google Local Business Listings

Posted by: Matthew Van Deventer

Dear small to medium-sized business marketer, business developer, owner, tech officer, or that employee that “does everything around here”: It's super important that you make sure your Google Business Listing is updated and all fields are filled out to their fullest potential. This way your listing will show up in the most ideal light! It may sound basic— because it is! —but that should be even more incentive to do it. And maybe even better is that it’s FREE.

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