Remember when you were a kid and you/a friend had a pool and you’d get chased around with that little wheelie monster with a tail that shot water at the bottom cleaning the pool? Maybe as an adult you still have one of those. Maybe its name was something like Rover. Even with Rover you still has to put some serious work into that pool and go beyond just watching and listening to Rover. You have to skim it, check the chlorine levels, clean the traps, contain problems, and make sure it doesn’t turn green like the diving pool did in Rio did this year. The pool owner takes care of the pool, and Rover helps maintain it. . . . so what's the point when it comes to your online reviews? What we’re trying to say is just because you you have a monitoring tool for your reviews, it doesn’t mean you have a reputation management solution by any means—listening is basic. You've still got a lot of stuff to do, like skim the surface, clean the traps and make sure thing doesn’t go green. You have to do more than just listen, you need get involved. Managing your reputation is a VERB and requires you to take action!
Don’t Skimp on Responding to Negative Online Reviews, Acknowledge Them
Just a handful of negative reviews, even among thousands of positives, can bring down your average rating. Eighteen one or two-star ratings out of 20,000 positives will leave your business rated at a three and a half or four. While four stars may sound pretty good, it’ll have others wondering what those lower ratings were all about. You, as the business owner, need to tend to those negative reviewers head on and bring them back.
Look no further you vigilant online reputation masters! If your Google or Yelp page is plagued by a review that contains false or inappropriate information, you do have options. We will show you step-by-step how to get a review removed from your Google or Yelp page. Both of these sites have very clear content guidelines that can be excellent resources when determining which reviews should be removed and how to get those pesky things to go away.
Should you try to Verify Twitter for your Business?
For the longest time the only Twitter Accounts that could earn that pretty blue and white Badge or verification were the real high profile ones. Accounts like the CDC @CDCGov or Oprah @Oprah (yeah and @KimKardashian...surprised?).
No doubt your business has a Yelp profile. Consumers check that before deciding to go to you for what they need. But what type of transparency is there for consumers as to what online reviews have been removed by Yelp, which ones stay up but could be phony reviews, and if you - the business owner - have any control? It’s a great question as well as an issue that’s been building for years within the Yelp community. Yelp recently started flagging businesses too, as they say, protect the consumer first and foremost. There are plenty of moving pieces that have all led up to this including court battles, Yelp Free Speech lawsuits, business owners making angry-worried-crazy moves and what it means for you.