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June 2016

30 Jun Google Monetizes Business Listings; The Maps they are a-changing!

Posted by: Melissa Hall
Business Listings

Local Search will never be the same, and here’s why: Now when a consumer searches for business listings on Google, say for ‘kangaroo daycare’ they’ll be presented with an ad-driven result before the rest of the organic business listings. As a business owner this means a couple...

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28 Jun Forget the Bikini Bod, it’s Mobile Ready Season!

Posted by: Melissa Hall
mobile ready
Summer is in full swing which means now more than ever people are ditching their desktops and using their smartphones to connect, shop and find what they need. Mobile used to be “the future of business”, but now it’s the norm! And people on the go need to find your business and info fast and easily. So does your site make the cut when it comes to phones and tablets?
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15 Jun Focus on Self Service, Create the Perfect Customer Experience

Posted by: Melissa Hall
Customer Experience

Delight your Customers with "Easy"

We recently talked about ‘Delighting your Customers’ and why the strategy is not a good way to garner customer loyalty. Dang you might say! “That’s an integral party of part of our customer service strategy!” This advice doesn’t necessarily mean you need to scrap all of the fun giveaways or rewards for awesome customers. Instead the point (backed up by these smart people) is that your most loyal customers look to you for a pretty awesome customer experience which equals the following: ease of use and ability to self serve when interacting with your company.
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09 Jun 5 Ways to Jump Start your Social Media Presence

Posted by: Melissa Hall
5 Ways to Jump Start your Social Media Presence

It's time to kick your Social Media game into high gear. And we've got you covered!

  1. Less ‘viral buzz’ more ‘customer love!’ As managers of our Social Media Accounts we sometimes find ourselves spending all our energy trying to find the ‘funniest’ post, most pop culture relevant tweet or we inevitably revert to the ever loved kitten pic. Hey, I’ve done it too! But what we forget is that our social media channels can often are the best place to engage with our customers and have an actual conversation. Social Media give us opportunities to listen, chat, hear, respond and create new relationships and communities. So use your Social Media time to actually talk to people instead of just posting pics of golden retrievers in a kiddie pool. Well maybe do both…
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07 Jun Responding to Reviews on Google: Do this and Watch Rankings climb!

Posted by: Melissa Hall
responding to reviews

Let's talk Google Rankings

There are plenty of reasons to respond to all your customer reviews (if you need a quick reminder why, just look here and here). It’s an awesome way to connect with customers, see what your reviewers are saying and from a web perspective get ranked like WAY high. Here’s something interesting we’ve been hearing though: if you respond with a keyword you are trying to rank for (ex: Auto Repair) then put that in your review! Also put the name of your business or more specifically the name you use for your online listings. Easy right? And it could help get you better Google Rankings without any effort at all!
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02 Jun Top 3 Reasons why Delighting your Customers is Wrong

Posted by: Melissa Hall
Delighting your Customers

There are better ways to win Loyal Customers.

  Reason 1 - Your delighted customers are still important, but are they valuable? The Ritz Carlton is notorious for great service and customer experience and there is a story that’s gone viral epitomizing just that: a family staying at a Florida Ritz checks out and their young son leaves his beloved Giraffe stuffed animal behind. The hotel staff goes above and beyond for the family and not only are they super thankful, the story went viral and we how great the Ritz is. So is it worth it? And how would this apply to you?
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