Negative reviews are a part of doing business and always have been. However, in this technological age they are more visible, more urgent, and can cause greater damage than before. That's why it is important now, more than ever to appropriately mediate those reviews. Do not fret, because they can be easily handled and it could even boost your company image if it's done in a professional and genuine fashion. Keep in mind that no matter the situation, one of the most important things to do and the first step when dealing with negative reviews is to simply listen to the customer. Below are five rules that will help any company or organization when dealing with negative reviews and get business back on track.